Social Sales Transformation Program

Need To Grow Net-New and Protect Your Accounts?

It’s time to stop playing around with social media in your sales team? You need more than LinkedIn training, you need a nex-gen sales strategy combining proven sales tactics with today’s social tools.

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Buyers Have Changed

Why do we try to sell digital solutions with analog sales tactics? Google and LinkedIn have forever changed the sales process as buyers do online research before, during, and after meeting with your sales team. How your sales reps present themselves online can make or break your success. The Social Sales Transformation program blends the best of traditional sales skills with the tools of today to synchronize with today’s buyer.

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Sales Reps Have Changed

Have you noticed many of the sales reps you hire these days are millennials? These digital natives were born on the internet with smart phones in their hands. Then they walk into your dealership and you put them in front of a desk phone that they don’t know how to use. Why not take advantage of their online and social savvy to grow your business. The Social Sales Transformation helps you blend the online skills of your young reps with the proven sales skills of your legacy team to create an effective sales strategy.

Get Results With Social Sales Transformation

Transforming your sales culture takes more than one rah-rah event. Over six months your sales team will be positioned as professionals, you’ll protect your current accounts by socially-surrounding them, and you’ll grow your business with nex-gen prospecting tactics.

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Phase One:
Build Professional Profiles

Every manager and sales rep positioned as experts with a value-centric profile.

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Phase Two:
Socially Surround Your Accounts

Sales reps and managers will have multiple connections inside each current account.

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Phase Three:
Fill Sales Funnels

Mine the connections in your current accounts to create net-new sales opportunities.

A Complete Package

The Social Sales Transformation program combines executive coaching, an on-site launch event, online learning, sales coaching, sharable content, and management metrics to drive results.

Optimize Profile

Every company transformation begins at the top. In the first phase, we will work with the dealer principal and sales managers to optimize their LinkedIn profiles. When we step into the onsite launch your sales team will know you are serious when they see the owner and manager’s commitment to LinkedIn.

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The Onsite Launch is a one-day workshop at your location. During this intensive day your sales team will learn the fundamentals of social selling while beginning the process of optimizing their profiles.

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Each of your reps has a different level of experience with LinkedIn. Self-paced online learning allows reps to implement what they learn in the live launch. Online learning includes text, graphics, video, and quizzes.

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Sales reps get real-world feedback on their LinkedIn profiles and activity through social coaching. Similar to LinkedIn’s activity feed, the Social Sales Academy online learning portal allows our coaches to give feedback to each of your reps in a private social network. Your reps’ will benefit from the feedback given to their peers. Managers can also comment and see progress.

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One of the biggest challenges sales reps face is finding content to share on their LinkedIn pages. We make this easy by serving up relevant articles from your website, your technology partners, and local news outlets.

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We work with your managers to implement social activity reporting based on proven KPI’s. The goal is to make this part of your ongoing sales activity reporting.

End Results

Add two net-new opportunities per month per rep.

Improve client retention by socially surrounding current accounts.

Increase your sales appointment and close rates.

Get Started

Ready to turbo-charge your net-new business development?

Contact us today to learn more about how you could benefit from the Social Sales Transformation program.

CONTACT US

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© Social Sales Academy 2017

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