Social sales strategies can help every aspect of your sales team from general territory reps to major account reps to vCIO’s, and solutions specialists. Each of these positions use social media in a different way. When you enroll in the Social Sales Academy you get a comprehensive program to help each position on your sales team master social selling skills.
Phase 1: Optimize Profiles
55% of decision makers admit to canceling meetings with sales reps based on what they found (or didn’t find) online about the rep. Step one is to teach sales reps how to optimize their LinkedIn profiles. The goal is to position each rep as someone with whom a decision maker would want to meet. The sales rep’s profile should clearly explain the value they deliver to a prospect.
Phase 2: Fill the Funnel
With a professional profile in place the next step is to fill the funnel by mining second degree connections. Your sales team learns strategies to leverage their existing relationships to get introduced to 15 new prospects per week.
Phase 3: Establish Daily Habits
Sales reps do not need to spend hours a day sitting behind a computer to be successful. However, there are some basic daily habits that help drive top-of-mind awareness while setting up reps to drive conversations with prospective clients. Your sales team will develop high-impact habits to integrate social prospecting into their daily habits. They’ll also get daily access to articles that they can post on their LinkedIn profiles.
Larry thanks for the training sessions with our team at IOTEC. I truly believe your training and knowledge of Linkedin which you passed on to us will help in the very near future. Once again thanks and feel free to us myself as a reference to anyone in the dealer community.
Thank you so much for sharing your insight, experiences and time today. I have been to several other social/LinkedIn selling classes but today is the first time that the pieces connected for me and I had my own a-ha moment. It was very refreshing hearing your real world experiences from the field as opposed to marketing department from a manufacturer speaking in theories. I look forward to using what I learned from you into my own experiences!
Larry shared his strategies of success in copier sales via social media. He was very detail oriented, and took the time to make sure everyone understood the tools for success. It has been 2 weeks and I have landed 3 net new business appointments and not even half way complete with the steps presented. If there was ever something to invest into yourself or staff to take their skills to the next level, Larry Levine is it!
I had our entire sales team go through Social Sales Academy and I couldn’t have been more impressed. The knowledge we gained about leveraging social media and integrating that into our current prospecting process was invaluable! It has already been opening new doors to our team! Social media is the way the world works now and I would recommend any sales team to learn from Larry and start making prospecting easier and more profitable for their sales reps!
Larry is clearly on the forefront of seeing the value of building “social” relationships. He has helped our team realize the importance and power of having a strong, professional “social” presence. His creative ideas and strategies have helped our team gain credibility and move social relationships to quality face to face meetings. Thank you Larry!