How Are You Going To Grow Your Business?
Buying habits have changed. At the same time, growing social networks like LinkedIn have created the biggest sales prospecting opportunity we have ever seen.
When you integrate proven sales tactics with new social selling strategies the results can be astounding. Digital prospecting reinvigorates your funnels. Socially surrounding your current accounts not only protects your client base, it also creates additional sales opportunities. The bottom line: if you do social right you can grow your business!
Reach Buyer 2.0
You can read the latest research on how buyers are on average 57% of the way through their decision making process before meeting with a sales rep. Or simply look at how you buy things in your business or personal life. The reality is that social media and search engines play a huge role in the buying process. Sales representatives that modify their behavior to align with the new buying process will succeed while reps that refuse to change face some harsh realities. Your sales team needs to get up-to-speed quickly on how to take advantage of this trend.
Grow Net-New Business
Every sales organization needs net-new business. Yet most sales reps have all but given up on prospecting. We’re not here to say that cold calling is dead. We are here to say that prospecting is different. Your reps need to learn how to blend traditional sales savvy with new social sales strategies. When they do this, they’ll build their network, filling their Relationship Funnel. When your Relationship Funnel is full, you create a steady stream of new opportunities into your Sales Funnel.
Socially Surround Your Clients
Your client base is always under attack. Plus, you have additional services and solutions you want to sell to your base. You can use LinkedIn and social selling strategies to go deep and wide in your current accounts. By having multiple connections you protect yourself from the possibility of your key contact leaving while also opening the door for new sales opportunities.
Larry shared his strategies of success in copier sales via social media. He was very detail oriented, and took the time to make sure everyone understood the tools for success. It has been 2 weeks and I have landed 3 net new business appointments and not even half way complete with the steps presented. If there was ever something to invest into yourself or staff to take their skills to the next level, Larry Levine is it!
I had our entire sales team go through Social Sales Academy and I couldn’t have been more impressed. The knowledge we gained about leveraging social media and integrating that into our current prospecting process was invaluable! It has already been opening new doors to our team! Social media is the way the world works now and I would recommend any sales team to learn from Larry and start making prospecting easier and more profitable for their sales reps!
Larry is clearly on the forefront of seeing the value of building “social” relationships. He has helped our team realize the importance and power of having a strong, professional “social” presence. His creative ideas and strategies have helped our team gain credibility and move social relationships to quality face to face meetings. Thank you Larry!
Larry, thank you for very much for the training and insight you gave to my team on how to better utilize LinkedIn to grow relationships and sales. There were very many golden nuggets of information that we can implement to grow our business. Since I met you a year ago you have been a great resource in helping me integrate Social Media into my Sales Process. Thanks again!!